About the Client 

AgriLeaf is a sustainable food packaging brand offering eco-friendly containers made from naturally fallen areca palm leaves. Its products are designed as an alternative to conventional plastic packaging for restaurants, cafés, cloud kitchens and takeaway businesses. 

Campaign Background 

AgriLeaf wanted restaurant owners and decision-makers to experience its packaging products first-hand. Since the product’s material, strength and usability are better understood through a physical demonstration, the brand reached out to us to gain a focused on-ground outreach campaign in Bengaluru. 

After a detailed analysis, we selected Electronic City and Whitefield as the key locations due to their high concentration of restaurants, cafés and food delivery businesses. 

Objective 

Advan’s campaign aimed to introduce AgriLeaf’s sustainable packaging range to restaurants, demonstrate the products, explain their practical benefits and collect relevant business leads for future sales follow-ups. 

Target Audience 

Our outreach campaign focused on restaurant owners, managers, purchase teams and other representatives involved in selecting takeaway and delivery packaging. 

Approach and Execution 

Our team of four promoters was deployed across the two shortlisted areas, with two promoters assigned to Electronic City and two to Whitefield. 

Each promoter followed a structured restaurant visitation plan. During every interaction, our promoter introduced AgriLeaf, showcased the packaging containers and conducted a product demonstration for the restaurant owner or concerned decision-maker. 

The demonstration helped restaurant representatives understand the product’s material, finish, structure and suitability for takeaway and food delivery requirements. Promoters also discussed the environmental benefits of switching to packaging made from natural materials. 

Interested restaurant details, business information and contact information were collected in an organised format for future follow-up by the AgriLeaf sales team. 

We executed the campaign for over a period of one week, with regular monitoring of restaurant coverage and lead collection. 

Outcome 

Our campaign generated approximately 350 restaurant leads across Electronic City and Whitefield. 

The effective on-ground approach of advan enabled AgriLeaf to create direct conversations with restaurant decision-makers and present its sustainable packaging as a practical business solution. The collected leads also gave the brand a strong prospect base for product sampling, sales discussions and potential restaurant onboarding. 

Conclusion 

Our campaign successfully combined targeted manpower deployment, live product demonstrations and structured data collection. By taking the product directly to restaurants, we helped AgriLeaf to improve product awareness, build interest and create meaningful opportunities for future business partnerships.