Are you still after random promotions and blindfolded advertising techniques?
Be sure you won’t achieve your business objectives, but what about the money you have spent on it?
Don’t even think of it. Advertising campaign ideas that do not tune with your business and its goals will never reach a shore. Even renowned brands in India had realized advertising campaign importance, trying to reconnect with their customers after the global pandemic.
Let’s explore together through this blog the top ad campaign ideas and how innovative ad campaigns can change the destiny of a business. To begin, we will check out the nuts and bolts of advertising campaigns.
What is campaign in advertising?
A series of advertisement messages with a single message or theme. That’s how we can define advertising campaigns, but what strategy to use?
No hard and fast rules; you can go with any marketing media that fits your business goal and your pocket. Moreover, a perfect blend of the correct ingredients would make the recipe yummier.
You might create a marketing campaign to let customers know about a new product or service you’re releasing to the market, to show customers a new use of an already-existing product, or showcase a unique sales promotion.
Innovative ad campaigns will surely make your customers listen to your brand voice. When done well, advertising campaign ideas can help launch new products or convince customers to reconsider an established brand.
Types of Advertising Campaigns
Below are the ad campaign types used by all types of businesses. The kind of ad campaign you select should harmonize with your objective.
Traditional Media Campaign
A traditional media campaign promotes a brand, product, or service using traditional media channels. Even in the internet era, traditional media campaigns are used by brands.
Brand Awareness Campaign
A brand awareness campaign helps to create awareness about the brand and make the customers have a consistent connection with it.
Seasonal Push Campaign
This kind of promotion is frequently used by businesses that receive a seasonal influx of clients, like beauty and fashion brands.
Product Launch Campaign
This ad campaign is used when a brand launches a new product into the market. A product launch campaign creates awareness in the customers about the latest product, triggering them to explore it.
Businesses that have lost popularity with their target customers or want to reenter their industry frequently use this ad campaign technique.
Brand Launch Campaign
As the name suggests, a brand launch campaign is used when a business develops a new brand and targets to create awareness among the public.
Contest Marketing Campaign
Contest marketing campaigns utilize special contests to increase organic website traffic and raise awareness about its products.
Social Media Campaign
Social media campaigns utilize social media handles to increase brand visibility and user interaction. A well-planned social media campaign can create loud noise in the marketplace.
Email Marketing Campaign
Email marketing campaigns focus on email promotions to let their customers know about the latest offers, deals, discounts, and product launches.
What is an example of an advertising campaign?
Don’t you get stirred up with some mind-boggling company advertising campaigns? The top brands connect with their customers with unique and creative promotional campaign ideas. Let’s probe into a few examples of an advertising campaign in India that grabbed our hearts.
#AajKyaBannaChahtiHo campaign by Gemini Oil, the leading brand in edible oils. With their latest advertising campaign idea, Gemini highlights the need to empower homemakers. The campaign emphasizes that homemakers should pursue their dreams and aspirations with family support.
Sachin Tendulkar, Spinny’s ambassador and strategic investor is featured in its latest #GoFar advertising campaign. Revamping Sachin’s first car, Spinny promises through #GoFar that it will go above and beyond for each of its consumers at every turn.
What makes a good marketing campaign?
Let’s find the answer to this query with the recent Independence Day campaign advertisement example of Thums Up. Celebrating the 75th year of Independence Day, Thums Up conceptualized #HarHaathToofan advertising campaign, evoking patriotism and pride. The contributions of real Indian national heroes like A.P.J. Abdul Kalam, Nikhat Zareen, and Avani Lekhara were highlighted in the campaign.
Check out the advertising campaign video of Thums Up.
As a consumer of Thums Up, try to answer the below inquiries.
- Did the advertising campaign elicit an emotion in you as an Indian?
- Did it resonate with you by delivering a meaningful message?
- Did the brand stand for values above and beyond its brand value?
- Did you feel more connected with Thums Up?
I am sure your answers are all positive, and those elements make an advertising campaign the best. Deep psychological insights are frequently the basis of effective advertising campaigns.
How to design advertising campaign?
Advertising campaigns should be formulated with the following steps.
Advertising Campaign Planning
Planning and budgeting are the secret sauce for creating an effective advertising campaign. The campaign should be planned to rhyme with the brand, its theme, message, and the emotions of the target audience. Before you start planning your advertising campaign, decide on its goal.
Depending upon the budget, the business can opt for the ad campaign strategy. For ad campaigns to be successful, segmentation, targeting, positioning, and differentiation mix must be used correctly.
Advertising Campaign Ideas
The novelty of the marketing campaigns ideas is the king in any advertising campaign. What is a campaign idea? The campaign idea is the channel through which the business spreads brand awareness and conveys the brand message to its customers.
The brand should put its legs in the audience’s shoes and consider what they expect. Innovative campaign ideas with many elements capturing the customers will always be the talk of the town. The ideas for the advertising campaign should reflect the marketing trend and change in customer behaviour.
Advertising Campaign Designs
How to create a ad campaign design? When you closely monitor famous advertising campaigns, you will find a solid campaign design focusing on the audience. Utilize market research to ascertain how and where your target market is most likely to make purchases and design the campaign.
Exceptional advertising campaign ideas with a creative storytelling format should be the goal of your campaign design. You should design to dazzle the viewers across various platforms with a coherent message and constant presence.
The advertising campaign should make the audience relate to themselves through the imagery and characters depicted. Whatever tactics is used in the ad campaign, it should reflect the target audience, making them feel connected with the campaign concept.
The advertising campaign should reach the audience through pre-planned platforms where the targeted audience will hang around. Digital platforms TV, radio, OOH, and OTT are the best channels for delivering ad campaigns.
Advertising Campaign Ideas 2023
Let’s now check out some of the captivating ideas for ad campaigns. Customizing one as per your business’s size and goal will help you reach the customers.
Special Offers and Discounts
Who won’t like to get a discount or a special price? Offering customers special offers and deals are one of the best campaign ideas for marketing. Advertising campaigns that reflect the offers and discount sales will create an urgency in the customers to grab the product within a limited period.
Seasonal Push of the Product
Make hay while the sun shines and create stunning advertising campaigns at the right time. Nyka Summer Sale is an excellent example of how the brand pushes its range of products during the summer.
What if your favourite actor advocates a brand? Influencers can draw more customers to your brand. This is because consumers accept the advice of their favourite influencers and celebrities.
Showcase the Product
Creative ad campaigns making the product star of the show is a brilliant idea to let the customers know more about your product. Exploring the product will create a massive impact on the audience, thereby increasing purchases and revenue.
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— Cadbury Dairy Milk (@DairyMilkIn) May 17, 2022
Knowing what your customers are thinking at the moment might serve as the basis for your ad campaign strategy. A little inspiration goes a long way. So how are you going to stand out?
Need help? With AD Vantage, your ad campaign will charge your customers because we know what works best for you.