Autohood branding is a popular way for businesses to advertise. It’s cost-effective and reaches a wide audience. However, not all vendors in this space are trustworthy. Some vendors might deceive you with fake installations, making it crucial to spot the red flags and protect your business from scams.

Our Story: A Lesson to Brands

During one of our previous campaigns, we encountered a vendor who was faking the installation with temporary setups. We discovered this during a surprise visit to the site. The vendor had photoshopped images to provide fake proof of installation. Due to these fraudulent activities, the installation was delayed, and the campaign’s objective was not met.

We immediately red-flagged and blocked the vendor. To ensure our client’s trust, we did not charge them for the campaign and refused to pay the vendor for their fraudulent work. This experience highlighted the importance of vigilance and thorough checks in maintaining the integrity of our campaigns. It also strengthened our commitment to protecting our clients’ interests and ensuring campaign success.

How to Protect Your Campaigns?

Photoshopped Proofs

Some scammers use photoshopped images to show supposed installations. Look closely at the photos for inconsistencies or signs of digital manipulation. Request a live demonstration or more photos from different angles to verify authenticity.

Temporary Installations

Beware of vendors who only fix the hood branding temporarily for photos and then remove it. Insist on inspecting the vehicle in person or ask for time-stamped photos showing the hood branding in place over several days.

Too Good to Be True Prices

If a deal seems too good to be true, it probably is. Scammers lure businesses with unbelievably low prices, only to deliver poorquality work or disappear after getting paid.

Lack of Transparency

Legitimate vendors provide clear contracts and invoices. If a vendor is vague about pricing, timelines, or deliverables, it’s a major red flag. Always ask for detailed proposals and written agreements.

No Portfolio or References

Reputable vendors have a portfolio of past work and client references. If a vendor can’t provide these, it might be a sign they’re not genuine. Always ask to see examples of their work and speak to previous clients.

Poor Communication

Reliable vendors maintain regular and clear communication. If a vendor is hard to reach, doesn’t return calls, or is slow to respond, reconsider your choice. Good communication is key to a successful partnership.

Payment Demands

Be wary of vendors who demand full payment upfront. A standard practice is to ask for a deposit and the rest upon completion. This ensures they have an incentive to deliver quality work.

Conclusion

By being vigilant and doing your due diligence, you can avoid falling victim to autohood branding scams. Remember, the cheapest option isn’t always the best. Look for transparency, a solid portfolio, and good communication to ensure you partner with a trustworthy vendor. At AD Vantage Integrated Marketing, we are committed to safeguarding our clients’ interests and ensuring the success of every campaign.