About the Client

Klydo is a hyperlocal app built to make everyday discovery and ordering easier for young consumers—fast, convenient, and mobile-first. 

Campaign Background 

Klydo wanted to build an early traction in Bengaluru. After discussion with the client, we planned a focused, one-month, location-specific awareness and acquisition campaign across some of the city’s most Gen Z–dense neighbourhoods. 

Objective of the Campaign 

• Build strong brand awareness among Gen Z audiences 

• Drive consistent daily app installs 

• Encourage first-time orders to validate intent beyond downloads 

Target Audience 

Gen Z (college students, first-jobbers, young renters) 

Mindset & behaviour: 

• High social influence and trend-driven discovery 

• Quick to try new apps if there’s clear value and instant gratification 

• Responds best to simple messaging, low-friction onboarding, and peer validation 

Target Location 

• HSR Layout 

• Sarjapur 

• Bellandur 

• Koramangala 

• Haralur 

Challenges 

• Crowded app ecosystem: Gen Z audiences are constantly bombarded with new app pitches, especially in Bengaluru. 

• Low attention span: If the message isn’t understood in a few seconds, drop-off is immediate. 

• Download vs. action gap: Installs are easy; getting users to place their first order needs a strong nudge and trust. 

• Local relevance: One generic narrative doesn’t work across micro-markets—each neighbourhood has its own youth clusters and peak footfall pockets. 

Our Approach and Strategy 

Klydo’s strategy was built around two simple ideas: meet Gen Z where they already are and make the “why download” instantly clear. 

Key engagement elements included: 

• Hyperlocal targeting: Concentrated effort within high-density Gen Z pockets across the five focus neighbourhoods. 

• Short, benefit-led messaging: Clear positioning that communicated value quickly and reduced decision fatigue. 

• Frictionless install journey: A sharp, easy-to-understand call-to-action focused on “Download now” with minimal steps. 

• Conversion push for first order: Post-install nudges that encouraged users to try Klydo immediately, helping convert curiosity into behaviour. 

Execution 

Over the one-month campaign, our team maintained consistent activity across HSR Layout, Sarjapur, Bellandur, Koramangala, and Haralur—optimising day-by-day based on response and ensuring sustained visibility rather than one-time spikes. The on-ground focus stayed tightly aligned to Gen Z routines, peak movement timings, and hotspots where adoption likelihood was highest. 

Outcome and Results 

• Target downloads/day: 100 

• Achieved downloads/day: 130–150 (30%–50% above target) 

• Total downloads (1 month): 4,500+ across targeted locations 

• Quality of acquisition: A meaningful set of users went on to place their first order, indicating the campaign drove not just installs but genuine trial. 

Conclusion 

advan’s one-month campaign helped Klydo establish strong early momentum in Bengaluru’s most Gen Z-centric neighbourhoods. By staying hyperlocal, keeping messaging crisp, and prioritising a low-friction install-to-action journey, Klydo not only exceeded the daily acquisition target  consistently but also triggered first-order behaviour—turning awareness into real usage.