Signages or signboards are display boards brands use for advertising, informational, or navigational purposes. In short, signage could be displays or any graphical representation that communicates a piece of information or a message to the public.
What is digital signage, and how it works?
Digital signages are digital installations to display video or multimedia content for instructional or commercial purposes. Dynamic digital signages deliver digital content through screens, projectors, touch panels, or totems.
Typical digital signage will comprise the following three components.
- Digital Signage Content
- Digital Signage Hardware
- Digital Signage Software
Digital signage is used to convey a particular message to individuals. They may be members of an office’s internal teams, students at a nearby institution, or potential clients of a specific business.
Having that short insight on digital signage let us learn about digital signage advertising and how digital signage works. AD Vantage, the top digital signage advertising agency in Bangalore, is making you sail through the top digital signage advertising trends for 2023.
What are the benefits of digital signage?
With the ability to provide thorough announcements, timetables, emergency information, and product descriptions in real-time, digital signage displays can provide companies an advantage over traditional signages.
Using the screens at your convenience is one of the main advantages of using digital signage ads. Digital signage, in contrast to static signs, presents as modern and stylish and makes any business’ marketing appear more polished.
What is digital signage advertising?
It is characterized as a remotely controlled digital display frequently connected to sales, marketing, and advertising. Focusing on a sign display is complicated and influenced by various elements, such as the display’s location, size, format, and informational dynamics.
As discussed earlier, signage could be used for other purposes also.
When used for advertising or marketing purposes, electronic/digital signs are used to
- Promote a brand
- Spread brand awareness
- Communicate a message with potential customers.
Types of Digital Signage
Digital signage advertising can be classified into two types depending upon their placement location. They are
Outdoor Digital Signage Advertising
Outdoor display signage advertising is the use of digital signages in outdoor spaces with heavy traffic. These kinds of display signages are usually placed in bus stations, gas stations, subways, and other major outdoor access points where there is a heavy movement of the public.
Outdoor digital signages attract the commutators to a large extent with their creative content and flashy display elements. However, outdoor digital signage ads would require heavy investment when compared to that of indoor billboard advertisements.
Indoor Digital Signage Advertising
Indoor digital signages are places in indoor spaces like mall interiors, restrooms, restaurants, bus interiors, etc. Compared to outdoor digital signages, indoor digital advertising, like vehicle digital signage advertising, would have less traffic and a recall rate.
The ads will only be seen by the audience who utilize the indoor spaces where the ads are placed. Once out of it, the customers may forget the ad unless it is really eye-catching with out-of-the-box visual elements.
However, indoor digital signages are best known for triggering instant purchases, especially inside a mall or a retail space. For instance, shopping mall digital signage advertising will communicate about the product or offers, which would create a shopping urgency in the customers.
Advantages of Digital Signage Advertising
The following are the benefits businesses experience with digital signage advertising.
High Traffic and Recall Rate
One of the important digital signage advantages is high traffic and recall rate. Experts say digital signage ads capture 400 percent more views than a traditional signage board. Similarly, the recall rate of digital signage advertising is 83 percent more than that of conventional signages.
Digital signage ads grab more attention and interest from customers than conventional signage boards. There are more chances of engagement and interaction of digital signages with the audience.
Novelty is another advantage of interactive digital signage advertising, as there is more scope for creativity, integrating cutting-edge Technology with the ad element.
Integration of Social Media
Interactive digital signages act as a digital signage advertising network, participating the mobile devices and social media handles in an effective way. This, in turn, creates more brand recognition and awareness among a wide group of the audience.
Because digital signage displays do not require printing, businesses that employ it can save the cost of producing brochures, menu boards, traditional billboards, and large posters. Digital signage advertising also reduces the cost and time of delivery and maintenance.
When using digital signage display ads on digital screen networks, marketers can freely measure the audience’s demographics and the number of viewers with different analytics software. Digital signage analytics software can reveal everything from the time someone views an ad and who viewed it.
Digital Signage Advertising Trends
Facial detection software recognizes and focuses on the faces of people who pass and pause in front of the sign. Then, facial characterization software makes a guess at the age, gender, and racial demographic of the user and takes note of the content they viewed, how closely they approached the sign, and how long they spent watching.
You can collect that data from digital signage ads and learn how well your signage is doing in reaching your customers, and tweak your content accordingly.
More businesses are switching from conventional advertising tactics to 3D signage ads in order to give their customers immersive experiences. The user can engage with real-time interaction with an image or product inside the display using a 3D ad unit.
Customers can view products from several perspectives, including the front and rear, zoom in, or change views by rotating objects. The audience can thereby manipulate a product within the advertisement by spinning, moving, and in some circumstances, customising it.
Multiple displays are connected to form video walls, which have a larger screen. “Collage of displays” is what it is. Video walls are frequently used to display media in an increased size and provide a high-resolution output.
Through visual explosions, it is a system that quickly and effectively grabs the audience’s attention. Precisely, they are visuals that are particularly challenging to ignore because of their colors, motion, or actual content.
Augmented Reality and QR Code
With augmented reality integrated into digital signage advertisements, customers can virtually try on things before making a purchase.
In addition to altering the way consumers interact with brands, this has also offered them an exciting opportunity to picture how they want the product to feel and look before committing to it.
To entice customers to buy now and buy more, you can use QR codes to send them coupons, special offers, upsell opportunities, or rewards programs. Audiences with camera phones can easily connect to QR codes by downloading free reader software. Their phone’s camera takes the picture and looks for information, which launches the phone’s browser and directs users to the URL you choose.
Customers can follow QR codes in the digital signage advertisements to find more information or finish their orders. Users may be encouraged to complete interactions on their devices employing this feature. Customers are encouraged to use the feature by offering limited-time or time-sensitive promotions.
Gamification and Interaction
One of the finest ways to turn your digital signage from something that only provides information about your brand to something that motivates your target audience to engage with your business is through gamification and interaction strategies.
You can ensure that the audiences you’ve worked so hard to reach are genuinely engaged in what you’re saying by gamifying your campaigns and communications. The amount of participants in the game is an obvious sign of how effective is digital signage and the effectiveness of your advertising.
Why hire a digital signage advertising company for your business?
A sharp digital display is much more likely to be seen than a dated, unattractive static signboard. Every business wants fresh, creative ways to communicate with its audience due to the expansion of digital marketing across numerous channels.
Digital signage advertising companies help businesses with digital signage advertising ideas that are customised as per the following elements.
- Business goal
- Digital signage ad objective
- Geographic location
- Target audience
Are you planning for digital signage ads for your business? Why wait? AD Vantage, one of the best digital signage advertising agencies in Bangalore can get you flashy digital billboards and signage ads.
As the reliable digital billboard advertising agency of many leading brands, we have designed and executed digital signage advertisements throughout India. We have digital signage advertising software to create unique digital signage, knowing the pulse of your business.
To conclude, well-executed digital signage ads and digital billboards can reflect your brand identity to the audience to the core. The vital elements in that would be the locations and placement of your digital signage, the content, and the interaction with the audience.