About the Client

SIP Abacus is a leading global business organization dedicated to improving children’s cognitive skills through its abacus-based learning programs. With a strong network of centres across the country, SIP Abacus sought to reinforce its brand presence and stand out in the competitive education sector.

Objective

The primary goal of the brand while reaching out to AD Vantage was to create robust brand visibility across its centres nationwide. The prime demand of the client was to focus on establishing a consistent and impactful visual presence to differentiate them from competitors and attract potential students and parents. After discussing the needs of the client. Our team came up with a A-Z plan of executing eye-catching flangee boards across the country.

Target Audience

After an extensive background research, AD Vantage aimed at targeting the following group of audience.

• Primary Audience: Parents of young children seeking cognitive skill development and innovative learning programs.
• Secondary Audience: Educators, school administrators, and local communities near SIP Abacus centres.

Challenges

• Nationwide Execution: Coordinating the production and delivery of branding materials across numerous centres while maintaining consistency.
• Uniform Branding: Ensuring all locations displayed the same quality and design to reinforce the brand’s identity.
• Logistical Complexity: Managing the shipment and installation of 900 flangee boards across the country.

Approach

We devised a structured approach to address the challenges and meet the demands of the client:

• Centralized Production: We partnered with a professional team to oversee the design, production, and quality control of the flangee boards.
• Customized Distribution: Our team developed a systematic plan to deliver the flangee boards to their respective centers across the country.
• Consistent Branding: AD Vantage ensured all materials used adhered to SIP Abacus’s brand guidelines for a cohesive visual identity.

Solution

The plan and execution done by AD Vantage focused on the production and distribution of lit flangee boards to create a compelling and uniform brand presence:

Flangee Boards

Designing

• We designed high-quality, illuminated flangee boards to attract attention day and night.
• We integrated vibrant colors, logos, and messaging aligned with SIP Abacus’s brand identity.

Production and Delivery

• AD Vantage handled the complete production process, ensuring top-notch quality across all 900 boards.
• Our team coordinated timely and ensured accurate delivery of the products to each SIP Abacus center nationwide.

Strategic Placement

• Our team guided the client for the optimal placement of the flangee boards at visible locations outside the centres to maximize visibility.

Execution

Design and Production

We could craft standardized designs for the flangee boards to ensure consistency across locations. Our durable, weather-resistant materials are suitable for varying climates.

Delivery Coordination

Our team organized a streamlined distribution system to ensure each center received its flangee board on schedule.

Post-Delivery Support

We also provided installation guidelines and support to ensure proper placement and functionality.

Outcome

The campaign delivered significant results:

• Massive Brand Awareness: Our illuminated flangee boards made SIP Abacus centres highly visible and distinguishable in their respective areas.
• Consistent Nationwide Presence: The uniform branding across all centres reinforced SIP Abacus’s identity as a trusted and professional organization.
• Competitive Edge: The visually striking boards helped SIP Abacus stand out from competitors in the education sector.

Conclusion

Through the innovative lit flangee boards from AD Vantage, SIP Abacus successfully enhanced its brand visibility nationwide. This campaign underscores the importance of consistent and well-executed branding in building a strong presence and gaining a competitive edge.

Ready to create impactful branding for your brand? Let us help you stand out – contact us today!