About the Client 

Our client, Beyond Appliances, is a leading home appliances brand specializing in cutting-edge, technology-driven kitchen appliances. With a strong focus on innovation and performance, the brand is designed to drive consideration and purchase within multi-brand retail outlets. 

Campaign Background 

In Bengaluru’s highly competitive appliances market, shelf presence alone wasn’t enough. With multiple brands placed side-by-side, Beyond Appliances needed consistent, high-impact in-shop branding services that made the brand easy to spot, recall, and trust—across every retail location.  

That’s when they partnered with advan to transform their in-store visibility and create a unified brand experience that stand out where purchase decisions actually happen. 

Our Objective 

• To create brand awareness for Beyond Appliances within retailer shops 

• To improve brand visibility of the client at the point of purchase 

• To build a consistent look and feel for the brand across multiple retail outlets in Bengaluru 

Target Audience 

• Primary Audience :Walk-in retail shoppers evaluating appliances
• Secondary Audience : Retail staff and store owners (who influence recommendations and visibility) 

Challenges

• Cluttered retail environments: Multiple competing brands fighting for attention in the same visual space. 
• Inconsistent shop layouts: Every store had different fixtures, wall space, lighting, and display capacity. 

• Need for uniformity at scale: Branding had to feel consistent across locations while adapting to real on-ground constraints. 

• Durability and finish: Elements needed to look premium and stay intact despite daily wear and tear. 

advan’s Approach and Strategy 

Our execution focused on creating a standardised in-shop branding system that could be replicated across stores while still fitting each shop’s layout. 

Key engagement elements: 

• Sunboards: For prominent brand presence on high-visibility walls and display areas. 

• Vinyl stickers: For clean, precise branding on glass, counters, and smaller surfaces—perfect for reinforcing recall. 

• Light boxes: For premium, high-attention visibility, especially effective in shops with crowded brand signage. 

We planned the design and placement to ensure: 

• Maximum visibility from entry points and main browsing lanes

• Consistent brand cues across different store formats

• A neat, professional finish that elevates brand perception

Execution 

We successfully rolled out Beyond Appliances’ in-shop branding across 20 retail shops in Bengaluru, with the same branding system adapted to each store’s available surfaces and layout. Our team ensured element-wise consistency (colour, sizing logic, and placements) while handling practical on-ground requirements—installation feasibility, surface conditions, and store operating hours. 

Outcome 

• 20+ Bengaluru retail shops of the client was branded with a unified in-shop visibility setup 

• We created a consistent brand presencefor the client through a mix of eye-catching sunboards, vinyl stickers, and light boxes 

• We created a stronger point-of-purchase recall for walk-in customers through repeated visual branding cues 

Conclusion 

For Beyond Appliances, our in-shop branding campaign delivered what retail marketing needs most—visibility that scales. By executing a consistent in-shop branding programme across 20+ Bengaluru outlets using the right mix of high-impact elements, we strengthened brand awareness of the client in a highly competitive retail environment.