About the Client

Leister, a global leader in plastic welding and industrial equipment, is known for delivering cutting-edge technology and reliable solutions to industries worldwide. One of its key product lines, Weldy, offers a versatile and accessible range of plastic welding tools designed to meet the needs of everyday users and professionals alike. As part of its market expansion strategy in India, Leister sought to strengthen brand recognition for Weldy among its widespread retail network, for which they contact AD Vantage.

Objective

The primary objective of the campaign designed by us was to create strong, localized brand awareness for Weldy products among Leister’s retail partners and walk-in customers across the country. Our primary goal was to increase visibility at the point of sale and enhance the brand’s physical presence within retail environments.

Target Audience

The campaign targeted:

• Retailers and distributors dealing in industrial tools, plastic welding equipment, and construction hardware
• Walk-in customers and contractors visiting these retail outlets
• Local market influencers, including technicians and workshop owners who rely on durable, trusted tools

These stakeholders are crucial in influencing purchase decisions and driving product adoption at the grassroots level.

Challenges

• Low visibility of Weldy branding in retail stores across multiple geographies
• Inconsistent or outdated in-shop branding that did not reflect the quality and modernity of the Weldy product range
• Need to implement a standardized, high-impact visual identity across diverse retail formats in India
• Delivering branding at scale and consistency in execution across multiple regions

Approach

Our team designed and executed a comprehensive in-shop branding campaign to amplify Weldy’s presence in retail outlets nationwide. The focus was on enhancing storefront appeal, internal visibility, and brand recall using premium-quality visual assets.

Solution

The campaign included a curated mix of impactful branding elements installed across retail locations, including:

• Glow Sign Boards – Eye-catching illuminated signage to enhance visibility during both day and night
• Non-Lit Flex Boards – Economical yet effective signage for stores in non-illuminated areas
• Printed Vinyl on Foam Boards – Durable, high-resolution product visuals placed at strategic in-store positions
• One-Way Vision Vinyl – Applied on store windows to project the Weldy brand outward without obstructing visibility inside
• Glass Façade Vinyl Branding – Premium storefront visuals that provided a sleek and professional look, reinforcing Weldy’s brand identity

This combination of materials was carefully selected by us to maximize brand impact, adapt to various store formats, and maintain visual consistency across all locations.

Execution

• Our team executed across multiple cities and regions in India, covering urban, semi-urban, and high-potential retail hubs
• Advan managed site assessments, design customization, production, and installation, ensuring uniform brand presence nationwide
• Branding materials were aligned with Leister’s global guidelines while being optimized for local visibility and environmental conditions

Outcome

The campaign achieved remarkable results in enhancing Weldy’s retail footprint:

• Massive increase in brand visibility across a diverse range of retail outlets
• Stronger brand recall among retailers and walk-in customers, resulting in increased interest and inquiries about Weldy products
• Retailers reported enhanced store aesthetics and product visibility, contributing to improved customer engagement
• The campaign positioned Weldy as a trusted and recognizable name in the plastic welding tools segment

Conclusion

Leister’s Weldy in-shop branding campaign done by us demonstrated the power of consistent, high-impact retail branding in creating deep-rooted awareness and engagement. By transforming physical retail spaces into branded touchpoints, the campaign successfully bridged the gap between brand identity and customer interaction at the point of sale.