Client

NurnbergMesse India (IndiaWood)

Website

https://www.indiawood.com/

Industry

Wood Industry 

Location

Bangalore International Exhibition Centre, Tumkur Road, Bangalore

Client Profile

NurnbergMesse is one of the leading exhibition companies in the world. IndiaWood is an iconic trade fair of NurnbergMesse where the attendees can explore the current technological advancements in the production of furniture, and woodworking technology. The exhibition trio of IndiaWood, DelhiWood and MumbaiWood is known as India’s largest sourcing platform for furniture manufacturers, and all the sectors related to woodworks.

Goals

To spread brand awareness among the attendees visiting IndiaWood with different pre event promotion and branding strategies.

Strategy

Branding

Hypothesis for Strategy

AD Vantage provided end to end branding services in IndiaWood, one of the finest exhibitions organized  for the woodworking and furniture manufacturing industries. AD Vantage grabbed the attention of the event attendees, making them one step closer to IndiaWood.

AD Vantage conducted pan India pre event promotion activities for IndiaWood, utilising creative transit advertising like bus back panels, and auto hood branding. Through creatively-designed hoardings, IndiaWood reached a wider audience.

With our creative and radiant venue branding ideas, we showcased the clients, conveying its brand message to the attendees. Exactly syncing with the traffic flow of the audience, AD Vantage created an ambience, bringing IndiaWood to the limelight.

Let us put forward some of the highlight venue branding services we delivered at the event.

• Way Branding
• Hoardings
• Flag Branding
• Pole Branding
• Badges
• Aisle Branding
• Four Side Box Branding
• E-vehicle branding
• Selfie booth

Apart from the focus on branding the client, we also delivered services like way-finding signage boards, that became an excellent navigation partner to the attendees at different event entrances. The event attendees could smoothly flow throughout the exhibition booths without any hassles, exploring the products and services of the exhibitors of IndiaWood.

Impact and Results

With unique and eye-catching branding tactics, AD Vantage was able to bring maximum traffic to the event.  The attendees were able to experience the exhibition event to the fullest and got awareness about the upcoming DelhiWood in March 2023.

Short Term Goals

To create awareness about IndiaWood and giving the attendees a wonderful event experience with creative branding techniques.

Long Term Goals

To hike the reach of IndiaWood among its customers.