On Ground Activation Ideas and Answering the Top FAQs

by | Apr 6, 2023 | Retail Branding, Ground Activation

Are you a small business or a well-established one? What’s your focus product? A car or a laptop?

Whatever it is, this blog will talk to you about a vital element to improve your brand recognition and escalate sales in all business verticals. It’s about on ground activation ideas that would take your business to the next level.

Through some trending FAQs of many businesses, we will learn in detail about on-ground activations and the best on ground activation campaigns.

What is on ground activation?

On ground activation refers to an event or campaign strategy businesses adopt to drive customer engagement. Event activations are the best way to distinguish your brand and present your products to customers.

Artfully fostering the sensory, emotional, and rational experiences are the goals of campaigns for on-the-ground activation.

What is a on ground activation strategy?

On ground activation strategy creates a welcoming environment for your product or service. It uses it a stage to tell an engaging tale that invites potential customers to try it out for themselves. Ground activation strategies target

  • Currently active customers
  • Previously active customers
  • Customers who have recently returned

What are the three elements of activation?

The below-mentioned are the prime elements in successful activation campaign ideas of many businesses.

  • One typical tactic is to engage with potential customers by initiating a conversation and asking them questions.
  • The second strategy is to encourage the customers to represent your brand and promote your products.

Why is on-ground activation important?

On ground activations can support businesses at different points like brand launches, product launches, brand renovation, retail store extensions, etc. Best on ground activation ideas brings the following advantages to your business.

  • Increase brand recognition
  • Create brand awareness
  • Create connections with the target market
  • Enhance consumer loyalty
  • Provide product awareness
  • Raise ROI
  • Enhance customer lifetime value

What are activations strategies?

On ground activation tactics hit the target audience right on the mark and create a lasting impression. Long-lasting brand recognition impacts customer loyalty and consistently binds the customer with your business.

Let us check out the trending retail activation ideas for your business.

  • Mall activation
  • In-store activation
  • Event activation
  • Online activation

How to select an on ground activation activity for your brand?

With umpteen options and tough competition, choosing the right on ground activation ideas would be a herculean task for any business. The right-on-ground activation idea should be conceived based on the

  • Product/service
  • Target audience
  • Location

Who can assist you in on ground activation activities?

Identifying the right strategy and spare time exclusively for on ground activation would not be feasible for a business. Businesses get the support of an expert on ground activation agency to formulate and execute budget-friendly and unique event activations that can drag the customers with the best results.

Can AD Vantage Integrated Marketing help you in on ground activation?

Yes. AD Vantage Integrated Marketing has a dedicated team with expertise in on ground activation activities.

Let’s together create lasting impressions!!!

We have set retail activation examples for brands like Muvin which yielded extraordinary results in terms of brand recognition and awareness.

Muvin On Ground Activation by AD Vantage

Muvin is a Neobank that promotes financial inclusion and financial literacy among young people in India. For the Indian young to make payments, keep track of their spending, and develop money management skills, Muvin has released an excellent app.

By meeting with college students PAN India, ages 18 to 24, AD Vantage conducted a significant ground activation with a team of knowledgeable promoters. The group educated the youth on the value of financial independence and the role the Muvin app plays in assisting users in achieving it.

With a group of skilled promoters, AD Vantage executed a substantial ground activation by meeting with college students PAN India, ages 18 to 24. The group informed the youth about the need for financial independence and how the Muvin app may help users get there. With Muvin AD Vantage has set one of the best on ground activation examples in India.

On Ground Activation by Muthoot Fincorp 

On ground activation by Muthoot Fincorp was conducted extensively to  increase awareness about their  Express Gold Loan.


In the activation campaigns conducted in many major cities of India, two people were made to compete with one another to dig through a bowl of ornaments for a gold coin. After that, the winner received a gift and a scratch card. The customer was taken to the nearest office, given a gift, and informed about the gold loan offer and other services if the scratch card read “Congratulations.”

The 20 day  campaign drove traffic into Muthoot Fincorp’s branch office and notified clients of the speed of the loan offer before providing them with thorough information on the services

On Ground Activation Ideas

Mall activation

Mall activations are the most effective approach to increase brand recognition for the companies and introduce new products and services to the public. There would so many brands in malls, and because customers are accustomed to viewing brands when they are there, they are prepared to pay attention to you.

Because they are prepared to spend money at malls, customers often take more time to research the goods and services of our clientsCreative mall activation ideas can effectively interact with the audience, making them associate with your business easily.

In-store activation

In-store activation is another effective on ground activation method to fetch customer attention. Unique in store activation ideas increase the chances of your product catching the customer’s eye, thereby hiking the sales opportunities.

Due to inadequate advertising and promotional efforts, a product that your brand recently debuted may go undetected. However, store activation is a surefire and effective method of promoting your brand when combined with retail execution tactics.

Another benefit of in-store activation is better positioning of your product, competing with the other products in the marketplace.

Society Activation

The most genuine on ground activation idea is society activation. The platform provided by society activation allows for audience engagement in a comfortable, at-home setting.

Society brand activation is quickly gaining popularity because it practically brings the product to the end-user in their environment. Through societal activation, a specified client group can be effectively engaged. With it, you can directly reach the end users, attracting the interest of the entire family. AD Vantage has conducted society activation in Bangalore for top brands.

Corporate Activation

Corporate activation is a chance to introduce a business’s brand or product to the customer in a face-to-face, interactive situation. You need a robust corporate activation plan that generates a positive brand image in order to capture these clients’ attention.

There are no fixed rules for creating a corporate activation scheme, but it’s crucial to incorporate eye-catching components. Additionally, it’s critical to develop fresh, entertaining approaches to customer engagement while being true to the message.

Pamphlet Distribution

A pamphlet is a compact, unbound booklet that is used for on ground marketing, and it contains informational purposes about a focused product of a brand. Pamphlet distribution is one of the best on ground activation ideas where you can carefully distribute brochures in various places, allowing you to interact with your target market.

On ground activation method with the pamphlet distribution is ideal for focusing on specific geographic areas. This is especially helpful when you’re seeking to enter a new market.

No doubt, on ground activation strategy creates a welcoming environment for your product or service and uses it as a stage to tell an engaging tale that invites potential customers to try it out for themselves. If you are able to come out with the best on ground activation campaigns, it will shoulder your business and connect with your customers.

In addition to enveloping spectators in an interactive display at an event location, businesses can deliver a call to action during on ground activation. This typically helps to increase brand identification while motivating people to stay connected with your business.

Stay connected with us in Instagram for more trending updates on retail sales activation techniques.


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