About the Client

Karunya Deemed University, our client, based in Coimbatore, is a premier institution known for its commitment to providing quality education and fostering innovation. With a wide range of undergraduate and postgraduate programs, the university attracts students from across the country. Karunya aims to enhance its brand presence in Coimbatore and its surrounding regions to increase awareness and boost student enrollments.

Objective

The primary aim of the client was to build and strengthen its brand image. Our strategy was to boost the visibility of the client in and around Coimbatore by establishing a strong visual presence. The objective was to reinforce brand reputation of the client, positioning as a top choice for higher education.

Target Audience

Primary Audience: Students and parents in and around Coimbatore exploring higher education opportunities.

Secondary Audience: Professionals, educators, and influencers in the education sector who could act as brand advocates for the client.

Challenges

High Competition: Coimbatore is home to numerous educational institutions, making it challenging to stand out.

Strategic Visibility: Identifying high-traffic areas to ensure maximum reach and impact.

Consistency in Messaging: Maintaining a professional and aspirational brand image over an extended period.

Approach

To overcome these challenges, our team crafted an outstanding outdoor hoarding strategy that was location-specific. The approach included:

Site Selection: Identifying high-visibility locations on Trichy Road and Palakkad Road, both of which are critical transit routes in Coimbatore with substantial daily traffic.

Creative Design: Designing visually striking and information-rich hoardings to capture the attention of commuters and passersby.

Long-term Commitment: Establishing a consistent presence with year-round hoardings and periodic updates to the visuals to sustain engagement.

 Solution

The campaign involved the strategic erection of hoardings at two prime locations:

Trichy Road: A major arterial road connecting Coimbatore with other key cities, ensuring high visibility among locals and travelers.

Palakkad Road: A prominent route frequented by students and professionals, further boosting visibility.

We carefully monitored the outdoor hoardings to ensure consistent quality and placement, with monthly performance checks and updates provided to the client.

Execution

1. Timely Installation: The hoardings were erected within the stipulated timeline to align with the university’s marketing calendar.
2. Monitoring: Monthly monitoring ensured that the hoardings remained in excellent condition, with images provided as proof of maintenance and visibility.
3. Brand Messaging: The designs highlighted Karunya University’s academic strengths, state-of-the-art facilities, and career opportunities, creating a strong aspirational appeal.

Outcome

Our outdoor hoardings successfully achieved the following results:

Enhanced Visibility: The strategic placement of hoardings significantly increased the brand’s visibility among its target audience.

Sustained Impact: Over two years of consistent monitoring and updates, our outdoor advertising solution reinforced Karunya’s brand image as a leading educational institution in Coimbatore.

Client Satisfaction: The client appreciated the professionalism and reliability of our service, ensuring a long-term partnership.

Conclusion

By leveraging the power of our outdoor advertising, the client effectively built a strong brand presence in Coimbatore. The strategic placement of hoardings on high-traffic routes ensured sustained visibility, helping the university stand out in a competitive market. This campaign demonstrates the value of a well-planned and executed outdoor advertising strategy in building a strong institutional brand.

Looking to enhance your brand’s visibility with impactful outdoor advertising strategies? Let us help you achieve your goals! Contact us today.