About the Client

LICO, a leader in the battery recycling industry, is committed to sustainable practices and promoting environmental conservation. By recycling batteries responsibly, LICO contributes to a circular economy and reduces the environmental impact of industrial waste.

To enhance its visibility and establish a stronger brand presence for the client, AD Vantage had created an impactful branding within the Vemgal Industrial Area near Kolar, Karnataka.

Objective

AD Vantage aimed to create brand visibility for LICO within the industrial zone, ensuring the client stood out as a reliable and environmentally conscious partner. The focus was on reinforcing client’s brand identity through the strategic use of statutory and directional signage.

Target Audience

• Primary Audience: Businesses, manufacturers, and logistics operators within the Vemgal Industrial Area.
• Secondary Audience: Visitors, vendors, and other stakeholders who frequently visit the industrial zone.

Challenges

• Signage Size and Installation: The installation of a massive 12*17-foot statutory signage required advanced equipment and expertise.
• Terrain and Logistics: The industrial area presented logistical and safety challenges during the installation process.
• Premium Branding: The client wanted a professional and premium look that would resonate with its image as an industry leader in sustainability.

Approach

To address the challenges and achieve the goals, AD Vantage had planned and implemented a comprehensive outdoor signage strategy.

• Premium Branding Materials: We utilized high-quality materials such as stainless steel and 3D LED boards to create a lasting impression.
• Strategic Placement: Our team had done an extensive research and identified high-traffic and prominent locations within the industrial zone for maximum visibility.
• Expert Installation: We had deployed specialized tools and skilled personnel to ensure a safe and efficient signage installation.

Solution

AD Vantage incorporated many innovative branding elements in the signage to achieve maximum impact:

Statutory Signage

• AD Vantage had installed an eye-catching 12*17-foot signage, prominently featuring LICO’s brand and messaging.
• We had used high-quality materials to ensure durability and alignment with LICO’s premium image.

 3D LED Boards

• Our team had installed illuminated 3D LED boards at strategic entry and exit points to enhance visibility during day and night.
• We also created an aspirational and modern look to reinforce LICO’s brand positioning.

Stainless Steel Directional Boards

• Aligning with the demands and expectations of the client, we had executed sleek and durable stainless steel directional boards to improve navigation while subtly integrating the client’s brand identity.
• We had also successfully implemented reflective elements for high visibility under all lighting conditions.

Execution

Step 1: Planning and Design

The primary task was to conduct a detailed site survey to identify optimal locations. The next move was o design signage to align with LICO’s brand ethos and ensure compliance with industrial standards.

Step 2: Fabrication

The second step was producing signage using premium materials, including weather-resistant stainless steel and high-quality LED technology.

Step 3: Installation

The next step was installation, where we utilized cranes and scaffolding to safely and efficiently install the massive statutory signage. Our team expertly positioned 3D LED boards and directional signage to enhance visibility and usability.

Outcome

The outdoor signage had delivered outstanding results for the client as follows.

• Increased Brand Visibility: The large statutory signage and illuminated 3D LED boards created a dominant visual presence in the industrial area.
• Enhanced Perception: The premium materials and professional execution elevated the client’s image as a reliable and innovative industry leader.
• Improved Navigation: Stainless steel directional boards provided functional value while reinforcing LICO’s branding.
• Sustainability Focus: The outdoor signage strategy highlighted LICO’s commitment to sustainability, resonating with the values of the industrial community.

Conclusion

Through the integration of innovative branding elements such as 3D LED boards, stainless steel directional signage, and massive statutory signage, AD Vantage successfully established a strong brand presence for the client in the Vemgal Industrial Area.

The outdoor signage success of AD Vantage also highlights the importance of using premium materials for signage and also their strategic execution in creating a lasting brand impact.

Want to elevate your brand with impactful signage solutions? Contact us today to create a powerful and memorable presence!