Promotional Campaign for Seagate

by | Jul 10, 2022 | Case Study | 0 comments

Client

Seagate

Website

www.seagate.com

Industry

Data storage solutions

Location

Calicut, Hubli

Client Profile

Seagate is a corporation that manufactures and distributes electronic data storage technology and solutions. Hard disc drives, solid- state hybrid drives, and solid-state drives are some of the company’s top moving electronic data storage devices. In addition to manufacturing and marketing data storage equipment, the company provides data storage services for small and medium-sized enterprises, including online backup, data protection, and recovery solutions.

Goals

Celebrating Holi- the festival of colours with the Seagate partners

Strategy

Promotional Campaign, Shop-to-Shop Activity

Hypothesis for Strategy

In cities such as Calicut and Hubli, AD Vantage engaged in this operation with a number of Seagate partners. We visited every shop in each city with the help of promoters. We offered the Seagate partners a colorful Holi Tilak as a welcome. Photos were taken with a photo frame cutout and posted on Facebook under the hashtag “holiwithseagateskyhawkactivity.” The promoters also used the POS materials for an in-store activity. Finally, the Seagate crew presented us with the lovely goodie bags.

Impact and Results

Over the prior period, the activity increased the revenue of the client by 10%. Through the well-planned and executed event, brand awareness was effectively spread among the prospective partners of Seagate.

Short Term Goals

To pass the spirit of the Holi celebration among the Seagate partners, thereby increasing their loyalty to the client. The activity also helped to hike sales and revenue of the client through an interactive celebration atmosphere.

Long Term Goals

To spread brand awareness about Seagate and improve its product positioning in the market.

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