Client
Seagate
Website
Industry
Data storage solutions
Location
Calicut, Hubli
Client Profile
Seagate is a corporation that manufactures and distributes electronic data storage technology and solutions. Hard disc drives, solid- state hybrid drives, and solid-state drives are some of the company’s top moving electronic data storage devices. In addition to manufacturing and marketing data storage equipment, the company provides data storage services for small and medium-sized enterprises, including online backup, data protection, and recovery solutions.
Goals
Celebrating Holi- the festival of colours with the Seagate partners
Strategy
Promotional Campaign, Shop-to-Shop Activity
Hypothesis for Strategy
In cities such as Calicut and Hubli, AD Vantage engaged in this operation with a number of Seagate partners. We visited every shop in each city with the help of promoters. We offered the Seagate partners a colorful Holi Tilak as a welcome. Photos were taken with a photo frame cutout and posted on Facebook under the hashtag “holiwithseagateskyhawkactivity.” The promoters also used the POS materials for an in-store activity. Finally, the Seagate crew presented us with the lovely goodie bags.
Impact and Results
Over the prior period, the activity increased the revenue of the client by 10%. Through the well-planned and executed event, brand awareness was effectively spread among the prospective partners of Seagate.
Short Term Goals
To pass the spirit of the Holi celebration among the Seagate partners, thereby increasing their loyalty to the client. The activity also helped to hike sales and revenue of the client through an interactive celebration atmosphere.
Long Term Goals
To spread brand awareness about Seagate and improve its product positioning in the market.
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