About the Client

Dr. Mohan’s Diabetes Specialities Centre is one of India’s most trusted names in diabetes care, known for its world-class clinical services, research, and education. With a presence across India, the brand has built a reputation for quality and care in managing and treating diabetes and its complications.

As the brand continues to grow, maintaining a consistent and professional identity across its facilities is key to enhancing trust and engagement with patients and their families.

Objective

The client contacted us with the objective to create brand awareness and execute a complete rebranding initiative, starting with their Vellore location. Our strategy and planning was to standardize the visual identity of the clinics, modernize patient experience, and ensure brand consistency through professional signage and environmental branding.

Target Audience

A consistent and welcoming environment is especially important in healthcare, where first impressions significantly impact patient confidence and loyalty. Keeping that in mind, we planned and executed a rebranding campaign aimed at:

• Patients and their caregivers visiting the clinics
• Local communities around each clinic location
• Healthcare professionals and walk-in visitors
• First-time patients, to whom brand image and visual trust play a crucial role

Challenges

• Existing branding strategy of the client was inconsistent and outdated across various locations
• Internal navigation and department signage lacked clarity and uniformity
• The need for visually impactful, medically professional branding that aligns with corporate identity
• Executing location-specific installations while maintaining consistency with the overarching brand guidelines

Approach

Advan designed and implemented a comprehensive signage and rebranding solution that brought the clinics in line with Dr. Mohan’s corporate profile. The branding was not just aesthetic, but functional and intuitive, enhancing both brand appeal and wayfinding efficiency.

Solution

The rebranding strategy we executed was incorporated with both external and internal signage systems tailored to clinic layouts and brand colours. Elements included:

• ACP 3D Signage – For prominent external visibility and premium branding at entry points
• Translite and Backlit Signages – To ensure brand visuals remained vibrant and visible at all times, especially in reception and waiting areas
• Wall Murals – Branded educational and inspirational graphics that communicated health messages while reinforcing brand presence
• Category Headers – Signages for departments and services to help patients easily locate their required areas
• Navigation Signages – Directional signs for smooth and efficient patient movement across floors and sections

Execution

• A complete hospital branding was executed at the Vellore clinic, including design, fabrication, and installation
• For other locations, Advan provided customized rebranding solutions based on facility-specific requirements while adhering to corporate guidelines
• The team ensured minimum disruption to hospital operations, with efficient installation schedules and high-quality finishing

Outcome

The campaign we did resulted in a visually transformed and professionally branded clinical environment:

• Significant improvement in patient perception and experience due to clean, clear, and modern visuals
• Enhanced brand recall and trust among visitors through consistent visual language
• Staff and patient feedback highlighted improved wayfinding and clarity within the premises
• Set a new standard for future expansions and renovations of Dr. Mohan’s facilities nationwide

Conclusion

The rebranding of Dr. Mohan’s Diabetes Specialities Centre, led by Advan, illustrates how thoughtful, professionally executed signage and branding can transform a medical facility into a more trustworthy, navigable, and brand-aligned environment. The campaign not only modernized the visual identity but also reinforced the clinic’s commitment to care and excellence.