About the Client

Glampies, our client is a premium resort brand offering a unique blend of luxury and nature. Known for its scenic getaways and experiential stays, Glampies caters to urban travellers seeking comfort, relaxation, and a touch of adventure. With aesthetically designed accommodations and top-tier hospitality, the resort provides the perfect escape from the chaos of city life.

Objective

The primary objective of the project was to create brand awareness for the client among residents of gated communities (RWAs) through digital display ads. The target audience was a group with high disposable income and a strong propensity for weekend getaways and leisure travel.

Target Audience

AD Vantage identified below group as potential target audience

• Families and professionals living in gated residential communities.
• Individuals seeking short, high-quality vacations near their city.
• Residents who respond positively to visual storytelling and convenience in travel planning.

This segment identified by us was ideal for Glampies, given their lifestyle preferences and alignment with the resort’s premium positioning.

Challenges

• Glampies was a new entrant in a competitive leisure travel market.
• It was a tough task to capture attention in cluttered urban advertising spaces.
• Limited brand familiarity among RWA residents despite high product relevance.
• There was a need for cost-effective and targeted brand awareness without hard-selling.

Approach

To meet these challenges, we devised a hyper-targeted awareness campaign that leveraged the existing digital infrastructure within RWAs. The approach was:

• Subtle yet high-impact, allowing residents to passively engage with the brand through daily exposure.
• Focused on digital display screens already placed within the common areas of upscale residential societies.
• Designed to highlight visual appeal and key features of Glampies Resort, including amenities, unique stays, and nearby attractions.

Solution

AD Vantage executed a focused brand visibility campaign by:

• Identifying RWAs with active digital signage platforms in key urban localities.
• Strategically placing high-resolution visual ads and slideshows promoting Glampies Resort, its offerings, and booking details.
• Ensuring consistent screen-time exposure during peak viewing hours such as mornings and evenings, when residents use clubhouses, elevators, and lobbies.

The visuals emphasized the resort’s USP—luxury amidst nature, family-friendly ambiance, and hassle-free booking.

Execution

• The campaign was rolled out across multiple high-profile RWA communities in target cities.
• We customized ad creatives for screen formats and resident demographics.
• We also monitored the campaign for duration and placement quality, ensuring maximum visibility and viewer engagement

Outcome

The campaign successfully delivered on its objective with the following results.

• Significant improvement in brand recall among RWA residents.
• Increased interest and direct traffic to Glampies’ website and booking platforms.
• Strong word-of-mouth within communities, particularly among families and group travellers.
• With our campaign, Glampies emerged as a recognized resort option among the city’s premium residential segments.

Conclusion

The RWA digital displays of AD Vantage helped Glampies tap into a focused, high-value audience segment through a non-intrusive yet powerful visibility strategy. By leveraging the trusted environment of residential societies and using existing digital infrastructure, we could help the brand achieve targeted awareness with minimal spend and high impact.