About the Client

Buddy Guru is a cutting-edge mobile app that offers a fun and engaging platform for students, teachers, and professionals to boost their learning experience. It aims to merge traditional education methods with modern, tech-savvy solutions, making learning more interactive and accessible.

Objective

The main goal of the campaign was to create strong brand awareness for Buddy Guru across schools, colleges, and residential complexes (RWAs) in Bangalore. The focus was on establishing Buddy Guru as a go-to educational tool and building trust among the target audience.

Target Audience

• Schools: Students and teachers from higher grades, where the need for supplementary learning tools is stronger.
• Colleges: Tech-savvy students looking for extra learning resources to complement their studies.
• RWAs: Families, especially parents and students, who would see Buddy Guru as an educational app worth exploring.

Challenges

• Brand Recognition: Buddy Guru was new to the educational app space, so getting noticed was key.
• Diverse Needs: Schools, colleges, and RWAs each had different ways of engaging with content, so we needed a tailored approach.
• Trust Factor: Being a new app, there was naturally some skepticism about its effectiveness and safety, particularly among parents and educators.

Approach

We adopted a two-pronged approach to tackle these challenges:

Interactive Sessions in Schools and Colleges

The campaign organized live, interactive sessions led by a Master of Ceremonies (MC). These were fun, informative, and got straight to the point, helping students and teachers understand exactly how Buddy Guru could make learning easier and more engaging. The MC was key in keeping the crowd engaged while explaining the app’s features and showing live demos.

Pre-awareness in RWAs

Standees were placed in strategic spots in residential complexes, building curiosity about Buddy Guru. Later, the MC-led sessions in RWAs focused on demonstrating how Buddy Guru can fit seamlessly into students’ lives. We made sure to highlight its user-friendliness and safety features for the benefit of parents.

Execution

School and College Engagement: We handpicked schools and colleges in Bangalore, ensuring we reached an audience of active learners. During the sessions, students and teachers got to experience live app demos on big screens, guided by the MC.

RWA Activation

To generate pre-awareness, we placed standees in apartment complexes before the actual event. This built up interest, and when the MC-led sessions took place, residents were already curious about Buddy Guru.

Tailored Messaging

Our approach was to keep the message simple yet effective. For schools and colleges, we emphasised how Buddy Guru could support their curriculum and improve study habits. For RWAs, the focus was on family learning and how parents could track their child’s progress through the app.

Outcome

Stronger Brand Recognition

We saw a noticeable spike in Buddy Guru’s visibility within schools, colleges, and RWAs. The sessions ensured that the audience not only understood what Buddy Guru was but also how it could benefit them.

Higher Engagement

The interactive sessions led to a significant increase in app downloads and registrations. People appreciated the hands-on demos and found the app to be easy to use.

Building Trust

Through targeted messaging in RWAs, we built a sense of community around the app. Parents felt more comfortable allowing their children to use Buddy Guru after seeing how safe and useful it was.

Conclusion

Buddy Guru’s brand awareness campaign successfully connected with the target audience across Bangalore’s schools, colleges, and RWAs. With a mix of live demonstrations, pre-awareness strategies like standees, and engaging MC-led sessions, we created a solid foundation for Buddy Guru to grow its user base. The campaign not only boosted visibility but also created a lasting impact, positioning Buddy Guru as a trusted educational tool.