Client

JBL

Website

www.jbl.com

Industry

Electronic Gadgets

Location

Forum Mall, Whitefield, Bengaluru

Client Profile

JBL produces audio equipment such as loudspeakers and headphones, catering to both the consumer and professional markets. Studio, installed/tour/portable sound, vehicles, music production, DJ, movie markets, and so on are all part of the professional market of JBL.

Goals

To spread brand awareness among the customers through an activity conducted on the occasion of Women’s Day.

Strategy

Promotional Campaign, Selfie Booth

Hypothesis for Strategy

AD Vantage assisted in the placement of the selfie booth in the center of the Forum Mall. The mall activity was well-executed by a team of promoters who engaged with the customers. The selfie booth was designed with a pair of JBL headphones that consumers could use to test the sound quality. Customers could also take selfies in the selfie booth and share them on social media platforms by taking advantage of special discounts on Women’s Day. For organizing the exciting selfie booth, the AD Vantage Marketing team received goodie bags from JBL.

Impact and Results

As a part of the campaign, AD Vantage was able to cover the maximum footfall in the mall.  The activity aided in boosting the percentage of the sales in the store.

Short Term Goals

To make the customers experience the quality of the JBL product with fun elements incorporated in the activity.

Long Term Goals

To spread brand awareness among the customers, also utilizing social media platforms for brand promotion.